Laura Quatrochi earned her degree in botany and has been designing flower seed mixtures and private label garden products for over 25 years. In 1987, after many years of working with a wholesale seed producer, Laura founded Wildflowers International, Inc. (WFI). WFI is a wholesale seedhouse specializing in private label seed and bulb products for high-end retail garden companies in the US, Canada, Europe and Japan.

In January 2005, she launched her own label, BloemBox, at the New York International Gift Fair where it was enthusiastically received by hundreds of buyers. BloemBox is a unique gift assortment of handmade boxes crowned with lifelike silk flowers. The flowers on top of each box are replicas of the flowers that grow from the seeds or bulbs inside each box. Laura combines her botanical knowledge, creativity and experience in the marketplace to create this distinctive gift collection.