To inspire and excite people of all ages to plant the seeds (ground yourself), nurture (love yourself and others), grow (open your mind, develop new ideas, commit, adapt and change) and bloom (be all you can be and share it).

To be environmentally responsible in the way we design and manufacture our products that in turn, enhance, nurture and beautify the environment for all living things.

To invest in the future by giving a percentage of our profits to advance the lives of underprivileged girls and women in the US through education so they may flourish and live their best life.