OUR ROOTS

My love for nature was kindled by three exceptional mentors: My mother, Violetta, an accomplished artist and dedicated gardener; Arthur Cooley, a devoted biology teacher, naturalist, lecturer, expedition leader and co-founder of the Environmental Defense Fund (EDF) and Dennis Puleston, a decorated WW2 veteran, co-founder and first chairman of EDF, distinguished ornithologist, environmentalist, designer, writer, artist and expedition leader and lecturer.

Through their love, generosity and friendship, I learned my strengths and fears and discovered the wonders of the world. Observing nature and learning to identify flowers, trees, ferns, fungi, butterflies and birds, ignited a passion to work hard and to infuse nature into my daily life and work.

After graduating from college in 1978 with a degree in botany and specialized honors in mycology, I worked as an intern for the USDA in the Plant Genetics and Germplasm Institute. A year later, I was hired by one of the leading and largest flower seed growers in North America, rising to the level of executive director of the wildflower seed division.

In 1987, I founded Wildflowers International, Inc. (WFI), specializing in premium, regional wildflower seed mixtures and private label seed and bulb products. WFI developed, manufactured, packaged, designed and photographed exclusive seed and bulb products for an array of leading retail and wholesale companies, including the iconic garden lifestyle brand, Smith & Hawken.
I was fortunate to receive invaluable guidance from Jack Amon, a successful entrepreneur who provided sound advice, perspective and direction.

Ten years ago, I introduced BloemBox to an overwhelming and enthusiastic response. Today, this unique gift line continues to capture the interest and imagination of experienced, novice and non-gardeners worldwide. At BloemBox, we remain focused on providing premium quality, strive to produce all components in the US, and offer a responsible and thoughtful product that nurtures and enhances our environment and our lives.

Laura Quatrochi